Does lightning really strike twice? Is there such a think as Deja Vu? Can people and companies change? Can people and companies just have a bad day? Is one person’s view too limited to make judgement? Are we responsible for things we put in print for the world to see?

I have been asking myself these questions recently.

You see, I have been feeling guilty.

One year and two weeks ago I wrote an article called A Few Key Differences Between Southwest And Delta. In fact, I wrote it on Valentines Day 2013 after a flight on Delta to Las Vegas that I compared to a similar length flight to Los Angeles on Southwest within the same week.

I had a great experience on Southwest. A not-so-great experience on Delta. Now I don’t go about writing articles this poignant without more than a single event. I had several comparably different but similar experiences within just a few months on both airlines.

The article I wrote highlighted the differences between the two experiences quite bluntly.

Now every time recently when Delta has done something right I have felt guilty… really guilty.

It didn’t help with a comment from one of my readers named Steven Prusakowski 2 weeks ago

Wow! You can judge an entire airline and its 20,000 flight attendants based on one flight? You are incredible.

I have had wonderful experiences on Delta. I especially love that they can take me to so many other destinations 600+ (across the globe) compared to less than 100 SouthWest has. I prefer options to an extra bag of pretzels… but that’s just me.

He was right. Can you spell JERK any other way than with four letters? But in my defense, he didn’t mention the power of the Delta cookies.

The taste of Delta Cookies may have impacted the flight patterns and customer service scores of entire airlines 🙂

Nevertheless, I felt like a schmuck. The power of digital media requires responsibility and thought. More than I had given it.

So lately I had already been watching closely, looking for change, for improvement.

And one year later, almost exactly. I took a similar flight to Las Vegas on, you guessed it, Delta Airlines.

And you know what?

It was as good as my previous experience on Delta a year before was not.

And I thought back, several other flights on Delta had been just as good recently.

What happened?