Microsoft, AT&T, Delta team up to bring Windows Phone 8 to flight attendants

Microsoft and ATT are teaming up with Delta Airlines to provide flight attendants with Windows Phone 8 devices to use on board flights. The phones will handle a slew of responsibilities, including handling credit cards and make in-flight purchases. The phones will also handle passenger manifestos, frequent flyer info, connecting gate updates, and flight attendant scheduling updates.

nokia_smart_camera_lumia_9251

Over 19,000 of Delta’s flight attendants will be equipped with Nokia Lumia 820 handsets running Windows Phone 8. The phones will also come equipped with credit card readers in order to process credit cards when buying food on board or upgrading seats during a flight. The phone will essentially be an all-in-one device for flight attendants.

A few airlines around the world already use phones and tablets for in-flight use, including American Airlines, where both flight attendants and pilots will be equipped with iPads in order to cut down on the amount of booklets needed to bring on board.

However, this is certainly the first time we’re hearing about a major airline picking Windows Phone as the platform of choice for flight attendants to use. ATT will be providing the wireless communications necessary to process information on the Windows Phone handsets.

Delta says that the upgrade should be able to give flight attendants the opportunity to enable passengers with more “personalized service,” but we wouldn’t be surprised if the phones were used to play a little bit of Angry Birds during some downtime; we certainly can’t blame them.

Delta Airlines makes mass Windows Phone 8, Lumia 820 buy

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Microsoft finally has something it must have craved for ages: a colossal, ultra-recognisable brand, enterprise user of its Windows Phone platform. But the announcement about the buy uses the most optimistic number possible to describe the sale.

The buyer is Delta airlines, which has let it be known that as August 26th its flight attendants will be whipping out Nokia Lumia 820s to take orders for in-flight purchases.


Just how many is hard to say: the canned statements from Delta and Microsoft both say the airline’s “global team of more than 19,000 flight attendants” will use the handsets.

That number has been taken by some to mean Delta has bought 19,000 phones.

Closer reading of the Technet blog on the matter, plus the post to theOfficial Microsoft Blog and the Windows Phone Blog all mention the 19,000 flight attendants but not the number of handsets sold.

The Reg would love nothing more than to spend a day looking at Delta’s list of its fleet , figuring out the carrying capacity of the 700-plus planes it operates and then using part 121.391 from Title 14 of the US Code of Federal Regulations (colossal PDF) and its insistence that airlines must have “two flight attendants plus one additional flight attendant for each unit (or part of a unit) of 50 passenger seats above a seating capacity of 100 passengers” to figure out how many flight attendants Delta needs to operate.

If we were generous we’d say half of the 19,000 attendants are on duty each day and need a Lumia, for 9,500 phones sold. A little more real-world thinking means we could assume that only 18,000 attendants show to work each day thanks to holidays and illness, giving us a need for 8,000 phones. If we factor in that flight attendants often work part time, a very helpful work pattern for an industry with insane scheduling requirements, we might assume that perhaps only 6,000 show up on any given day.

Delta Airlines' Nokia Lumia 820 running Windows Phone 8

Windows Phone 8 in Delta livery, with credit card widget on top

Whatever the number of flight attendants to whom Delta needs to deliver a Lumia each day, it’s still an impressive sale for Microsoft and Nokia even if the 19,000 headline number is not realistic.

The news gets better for Redmond when one considers that its Dynamics ERP software sits behind the in-flight ordering app that will run on the smartmobes. Publicity pics released of the rig depict a credit card reader of some sort atop the Lumias, so Microsoft can now tell retailers it can hang with the cool kids like Square chasing the tablets-at-point-of-sale crowd. ®

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Delta Airlines' Windows Phone rollout may show Microsoft's fortunes improving

Credit: Microsoft

Credit: Microsoft

Delta Airlines’ announcement that it will equip flight attendants with Windows Phone devices could be a sign of rising enterprise interest in Windows mobiles, according to a Telsyte analyst.

Delta announced today that its more than 19,000 flight attendants will start using Windows Phone 8 devices to streamline on-board purchasing. The attendants will use Nokia Lumia 820 smartphones. The app that will be used by attendants was developed by Avanade and will operate over WiFi and ATT’s 4G LTE network.

Delta flight attendants will use the smartphones to quickly process credit card transactions in the air for on-board purchases including seat upgrades. The will soon use the devices to read coupons displayed on a customer’s mobile device.

“Delta’s 19,000 in-flight professionals are there for the safety and comfort of our customers, and equipping them with innovative solutions means they can better meet our customers’ needs on board every flight,” said Delta senior vice president, Joanne Smith. “This is yet another way we’re investing in technology to improve the customer experience.”

Telsyte analyst Rodney Gedda said the announcement shows that Windows is “getting more attention in the business space.”

In Australia, about 22 per cent of enterprises developing mobile apps intend to use Windows Phone, Gedda said. “From our research, we know that the intention is there among CIOs to use Windows Phone devices.”

“Even though the [Windows Phone] penetration rate isn’t as high as BlackBerry or iOS and Android, the intention to be supported is there.”

Gedda noted that Delta has not gone exclusive Windows for mobile. The airline developed its consumer Fly Delta app for iOS, Android, BlackBerry and Windows. “Delta is a big enough company to use these point solutions as it needs to.”

Microsoft has the advantage of already being in front of CIOs’ eyes in areas besides mobile, said Gedda. “Microsoft is still the dominant business PC operating system, so there’s certainly interest in using its Windows Phone platform as well.”

Microsoft has “existing relationships with enterprises [and] it’s a very competitive company that doesn’t take no for answer.”

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Most Respected Brands Include Coca-Cola, Pepsi, And Not Delta [Survey]

Coca-Cola and Pepsi have earned your respect. Delta Airlines, not so much.

The two biggest cola makers in the world top a survey of the best-known, most respected brands in the business world, performed by CoreBrand, a firm that researches branding and how it impacts businesses.

For the survey, CoreBrand created two lists: One identifying corporations that get the most respect and another for those which get the least amount of respect.

Top of the respected brands list were PepsiCo and Coca-Cola, who actually tied as the most respected corporate brands (perhaps settling an age-old argument, at least for now). Hershey’s, Harley-Davidson, Bayer, Johnson Johnson, Kellogg’s, Campbell’s Soup Company, Colgate-Palmolive, and Estee Lauder followed in descending order.

The least respected brand was Delta Airlines, followed by cigarette maker Phillip Morris. Following in descending order (worst to less worse): HR Block, Denny’s, Big Lots, Best Buy, JCPenney, Capital One, Rite Aid and Foot Locker.

Remember: This survey is about brands, not products, and purposefully gauges the respect among the most popular, well-known brands. According to CoreBrand CEO James Gregory:

“Familiarity has been maintained at a very high level. But there’s been significant pressure on the favorability of these companies, and that’s something that comes and goes.”

So, when it comes to Delta’s low score, Gregory says that there’s a huge gap between how well it is known and how it is perceived.

“You can’t get much higher than the familiarity that they have, but those who know the company don’t have very high favorability attributes associated with the company,” Gregory says. Though he said that there are “signs of life” coming from Delta, “there’s no message coming across that is really taking hold.”

What do you think of the most respected / least respected brands? Also, if you’ve ever flown Delta and had a bad experience, leave us your horror story in the comments below!

[Image: Shutterstock]

What's Next for Delta Airlines?

ATLANTA (TheStreet) — Delta (DAL) is the biggest competitor to US Airways (LCC), which makes it seem all the more illogical that a merger between the two was proposed in 2006.

But does Delta benefit from the potential failure of a merger between US Airways and American (AAMRQ) that would significantly strengthen the two partners?

Investors don’t seem to think so. Since the Justice Department announced on Aug. 13 that it would oppose an all-but-done merger of US Airways and American, Delta stock has fallen 9%. On Tuesday, shares rose 6 cents to close at $19.19.

Some analysts are recommending Delta, based on the widespread belief that it is the best-managed U.S. airline and that it will, in fact, benefit if the merger is not approved. But that hope is balanced against the possibility that Delta could be harmed by a weakened airline industry in which American rapidly adds capacity while also having to slash fares to attract passengers.

JP Morgan analyst Jamie Baker takes the negative view. Following the DOJ’s announcement, Baker downgraded Delta from overweight to neutral and reduced his price target to $22 from $25.

“We can’t sit idly by without adjusting targets and ratings,” Baker wrote. “While near-term earnings are unaffected, in our view, longer-term risk is higher.” He said “the broader industry thesis has been compromised (not ruined but comprised)” and the risk of investor flight now exists.

In contrast, Avondale Partners analyst Fred Lowrance said the DOJ lawsuit created “an opportunity for those investors who have been patiently waiting for a pull-back” in airline shares. “We do not expect airline management teams to suddenly throw years of hard work on an obviously successful business transition out the window,” he said.

Lowrance said Delta is his top pick, not only because US Airways is a primary competitor but also because he does not assume that standalone American and US Airways will suddenly begin to increase capacity.

“We had always assumed that this merger would make the new American more competitive in places like New York and Charlotte, challenging DAL in Atlanta,” Lowrance wrote in a recent report. “Secondly, we believe the knee-jerk assumption that a standalone American or US Airways would suddenly throw capacity discipline out the window and begin growing for market share’s sake is completely unfounded.”

In fact, in a report issued Monday, Buckingham Research analyst Dan McKenzie noted that over the weekend American trimmed 446,000 seats from its November through January schedule, meaning fourth-quarter capacity will rise just 1.4%. McKenzie said the reductions primarily involve flights from Chicago to LaGuardia, Dallas and Miami. “We’re not drawing conclusions from a week’s worth of data, but if AMR is ultimately forced to exit Ch. 11 standalone (we assign a 50/50 probability), creditors likely require AMR to rethink growth and capex as a standalone carrier,” McKenzie said.

He said American’s planned growth is based almost entirely on international flying (Dallas-Seoul, Chicago-Dusseldorf and Miami-London). At this point, he added, American appears “to be one of the more rational actors in the industry.” US Airways, meanwhile, has been a leader in the industry’s disciplined capacity reduction, starting with the 2005 merger between US Airways and America West.

One big problem for Delta, United (UAL) and American is that the Middle East carriers Emirates, Qatar and Etihad, which have the backing of their governments, are expanding rapidly. They are ratcheting up non-stop service to the U.S., buying new airplanes, often at a
lower cost
than what U.S. carriers pay due to government policy, and expanding the range of cities served from their hubs, enabling them to offer bargain fares to more and more international destinations. Over the long term, they are real competitors when U.S. carriers bid for corporate international travel, and Delta and United would not benefit from having a weak sister American offering desperation packages to corporate clients to compete with them.

“As it stands now, if the merger does not go through, American will be two-thirds the size of Delta and United and be forced to compete in an increasingly competitive industry, especially as more international airlines fly to cities in the US,” wrote Cowen Co. analyst Helane Becker in a report on Tuesday.

She said Delta and United “clearly stand to benefit from a smaller American Airlines,” and will likely continue to strengthen their hubs in Atlanta and New York for the former and Chicago and Newark for the latter. She has outperform ratings on both.

As for the 2006 merger with Delta, during a press conference after announcing the DOJ’s opposition to the US Airways/American merger, Assistant Attorney General Bill Baer was asked about previous airline mergers the DOJ had opposed. In his response, Baer noted: “We were looking seriously at the hostile bid for Delta when that got abandoned [so] it’s not the first time.”

Given DOJ’s opposition to previous airline mergers and now to the American merger, it seems clear that the agency would also have opposed the Delta merger — especially since it is the only one that actually appeared to be anti-competitive.

— Written by Ted Reed in Charlotte, N.C.

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Feds investigating man's claim that he only exposed himself on plane because of irritation caused by peppermint oil





EPA

A passenger on a Delta Airlines flight from Minneapolis to Salt Lake City is being investigated for exposing himself.

Apparently peppermint only makes your breath fresh and clean.

The FBI is investigating whether a man who exposed his genitals on an airplane last year accidentally got peppermint-scented pain reliever on his penis, according to a Smoking Gun report.

A female passenger told a member of the crew that Stuart Ronald Clarke, 48, exposed his genitals during a flight from Minneapolis to Salt Lake City, according to a search warrant application filed Wednesday in U.S. District Court.

Clarke told airport investigator Allen Christensen, a member of the FBI Joint Terrorism Task Force, that he had a headache before departing on his trip and rubbed the oil on his head in an effort to take away the pain. During the Delta flight, he said he went to the bathroom and inadvertently got some of the peppermint residue on his private parts. When he returned to his seat, Clarke “felt burning” and began “scratching and adjusting” the area to “fix the problem.”

That failed, because Clarke then said he undid his fly, reached down and “removed his penis from inside of his pants,” according to Christensen. A female in the same row as him noticed and notified a flight attendant.

Clarke wasn’t able to tell his story until two days later, because he bolted from the airport when the plane landed so quickly that he didn’t even pick up his baggage. Clarke had originated from Amsterdam and was heading home to Provo, Utah.

There are some holes in his story. Clarke claimed he applied the peppermint oil before getting on the plane – which would have been around 10 hours before the female passenger spotted his penis.

A search of the bag that Clarke abandoned turned up two boxes containing bottles of “Olbas Oil,” which could have been the pain reliever he was talking about. The search warrant alleges there is probable cause to show the oils will provide evidence of a crime committed on the aircraft.



Delta Airlines donates duvets to GMH

Patients at the Guam Memorial Hospital will feel a little bit more cozy, thanks to a donation from Delta Airlines.

The airline yesterday donated 400 quilted duvets and premium full-size pillowcases from its Business Elite flights to the hospital.

GMH Chief Financial Officer Alan Ulrich said the donation was a “tremendous gift” to the hospital.

Helping patients

“Our patients will love to have something like this,” Ulrich said.

GMH Chief of Environmental Services Gordon Mizusawa said the hospital can get very cold, so the duvets will be a great help to keep patients warm.

“This will improve patient care,” Mizusawa said.

The hospital has 169 beds and the Skilled Nursing Unit has 30 beds, and linens are cleaned on average every three days, Mizusawa said. The hospital often has to purchase new linens, so the donation is a big help, he said.

Dr. Felix Cabrera, GMH associate medical director, said one of the things he learned in medical school is it’s important for patients to have a nice blanket.

“Once you place the blanket over them, they feel cozy and feel more at home than they would at the hospital. It’s an important part of patient care and provides comfort they deserve,” he said.

Local support

Daisy Sablan, Delta Airlines station manager for Guam and Saipan, said the company recently changed its duvets and pillows and would have sent all the old ones back, but decided to donate some to the community.

“We wanted to support our local community since it’s where we live and work,” Marie Lizama, Delta Airline sales manager said.