The Seattle Seahawks kick off the 2014 National Football League season with a Thursday night game against the Green Bay Packers. As always, the “12th Man,” a phrase used to symbolize the rabid Seahawks fan base will be of vital importance as the Seahawks play host on the first game of the team’s campaign to become back-to-back Super Bowl champions. The concept of the 12th Man has become such an integral part of the Seahawks franchise that it has expanded beyond the stadium and into promotions involving the team and even its former players. Such is the case with a brand new marketing effort involving Delta Air Lines Delta Air Lines.
Announced today, former Seahawks running back Shaun Alexander has partnered with Delta Airlines to launch a new promotion called the “Delta 12th Row Seahawks Road Trip Sweepstakes.” The campaign will offer eight fans the opportunity to win two round trip tickets on Delta airplanes to attend one of eight Seahawks’ road games during the 2014 NFL regular season. Of course, the fans must sit in the 12th row of any flight.
“The 12th Man travels. Any time you give the fans the opportunity of connecting with the team they are going to try to do that,” said Alexander in an interview to discuss his new partnership with Delta. Asked whether he will travel with the fans who win the sweepstakes, Alexander answered that he is blessed to have seven beautiful children, which will make it tough to attend the games. However, he said he is pretty sure that he will make the trip when the Seahawks play the Washington Redskins on October 6. Alexander finished his NFL career with the Redskins.
12th Man Flag at CenturyLink Field during an NFL game of the Seattle Seahawks vs. Tampa Bay Buccaneers. (Photo credit: Wikipedia)
According to ticket search engine TiqIQ, one of the toughest tickets on the secondary market going into the 2014 NFL regular season is a November 27 match-up between the Seahawks and San Francisco 49ers in San Francisco. TiqIQ currently ranks that game as having the third most expensive average ticket price of all NFL teams’ regular season games. Winners of the Delta 12th Row Seahawks Road Trip Sweepstakes will have an opportunity to forfeit spending the high price to attend that game (if they so choose) and have all travel costs taken care of by Delta as well.
Fans can enter to win the sweepstakes at any of the Delta-branded kiosks in the Delta Sky360 Club at CenturyLink CenturyLink Field or by visiting Seahawks.com.
Darren Heitner is a lawyer and the Founder of South Florida-based HEITNER LEGAL, P.L.L.C., which has a focus on Sports Law and Entertainment Law.