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frightening moments for passengers on a delta flight from atlanta to new york. tom, good morning.

reporter:
good morning. that flight was bound for
laguardia airport
last night but a mechanical problem led to an
emergency landing
. you can imagine how scary it was when they landed and then saw the runway turn into grass. delta flight 886 took off from atlanta last night and was scheduled to land at
laguardia airport
. the plane, carrying 123 passengers and crew had to divert to laguardia when they experienced low hydraulic pressure. they landed and came to stop on a grassy area just off the runway.

it was a little rough.

when they slowed down, it was a grating sound which made me nervous.

reporter:
they needed to land at laguardia because it had a longer runway.

it’s a scary thought to think something might happen on your way down.

reporter:
there were no injuries to any passengers or the
flight crew
. they were later bussed to their original destination. i’m sure they were happy to be on a bus.

ATLANTA — A Lynnwood-based Islamic leader has filed a complaint with Delta Airlines after the frequent flyer says plane staff kicked him off a flight prior to takeoff for using the bathroom.

Syed Muhammad Abbace Ayleya has joined with the Washington state chapter of the Council on American-Islamic Relations (CAIR) to lodge a complaint with the Delta. According to CAIR, a Delta Airlines crew ordered him to leave a Atlanta to Toronto flight on March 8 because the way he “used the restroom” was objectionable.

An account of the incident released by CAIR alleges Ayleya, a Delta Platinum Elite member and religious scholar, boarded a flight from Hartsfield-Jackson Atlanta International Airport on his way to a fundraiser in Toronto. Mr. Ayleya boarded the plane for his first-class seat, set his bag down and used the plane’s forward restroom for about 4-5 minutes, CAIR

File Photo

said. He then took his seat and another passenger used the restroom as the plane continued boarding.

The plane began to taxi to the runway, Ayleya said, when it turned around and went back to the gate.  A Delta employee boarded the plane and asked Ayleya, who was sitting in his first-class seat, if he could come with her. The two left the plane and the doors shut.

Ayleya asked the employee what was going on as she lead him to a ticket counter. The woman allegedly said plane staff complained the way he “used the restroom” was “doubtful” and his ticket was being rebooked the next day.

The airline declined to say why or whom found Ayleya’s use of the restroom objectionable, CAIR said. He was booked into a hotel for an extra night in Atlanta.

The rebooking caused Ayleya to miss a Toronto elementary school fundraiser, where he was slated to appear as the event’s keynote motivational speaker. The entire event was canceled when Ayleya couldn’t make the trip, CAIR alleges.

It is unknown if Delta has talked with Ayleya since the incident, or if the company is investigating the claims.

Ayleya works as a religious scholar and studies the Koran in Lynnwood, Wash.

Richard Anderson, CEO of Delta Airlines, and Sir Richard Branson, founder of the Virgin Group, discuss the future of the aviation business. Delta and Virgin recently announced a transatlantic joint venture. As more mergers and partnerships develop, what’s in it for the consumer?

It seems Delta Airlines Inc. (DAL) is reaping the benefits of its tie up with Virgin Atlantic as it is picking up in the New York-London travel route − one of the world’s popular itineraries. Looking back, in Jun 2013, Delta acquired a 49% stake in British carrier Virgin Atlantic from Singapore Airlines.

The deal received the approval of the Department of Transportation (DOT.V) in September the same year. The Atlanta-based premier U.S. passenger carrier currently carries a Zacks Rank #2 (Buy).

Both carriers are trying to complement each other’s services and are prioritizing customer convenience by aligning slots at London’s Heathrow airport. From Apr 2014, Delta will have 9 non-stop flights between New York and London. However, the figure lags 17 daily flights between the same route offered by American Airlines Group Inc. (AAL) and its partner British Airways.

Currently, the New York-London route is the most lucrative business opportunity for passenger carriers as executive are ready to pay high fares for last minute travels. Carriers are also enhancing air travel experience in the route with Wi-Fi and flat-bed convertible seats.

Owing to the enhanced presence in U.S. and Europe, Delta-Virgin passengers will have more flight options from New York and London. Delta’s improved schedule along with Virgin’s enhanced flight features is keeping it ahead of rival United Continental Holdings Inc. (UAL) in terms of market share. Delta’s expanded presence in New York airports like John F. Kennedy (:JFK) and LaGuardia (:LGA) is also helping it to gain a stronger foothold in the transatlantic route.  

However, post its merger with U.S. Airways, American Airlines is striving to gain a greater share within the transatlantic route. American Airlines has renovated its fleet of The Boeing Co.’s (BA) 777-300 aircrafts for the route by installing separate cabins for first and business class passengers along with reclining seats and power outlets.

America Airlines also gains from British Airways’ extensive short-haul connectivity within Britain and Europe. Further, U.S. Airways’ strong corporate customer base in the eastern coast of U.S. will strengthen America Airlines’ corporate portfolio.

Thus, despite the transatlantic route boosting Delta’s passenger service revenues from the Atlantic region, the carrier has lesser market share than American Airlines. We believe Delta will have to increase its share to counter competition in the market.

Read the Full Research Report on DAL
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• Utility Industry
• Finance
• Virgin Atlantic
• Singapore Airlines
• American Airlines
• British Airways
• Delta

It seems
Delta Airlines Inc.

(
DAL

) is reaping the benefits of its tie up with Virgin Atlantic as
it is picking up in the New York-London travel route − one of the
world’s popular itineraries. Looking back, in Jun 2013, Delta
acquired a 49% stake in British carrier Virgin Atlantic from
Singapore Airlines.

The deal received the approval of the Department of
Transportation (DOT) in September the same year. The
Atlanta-based premier U.S. passenger carrier currently carries a
Zacks Rank #2 (Buy).

Both carriers are trying to complement each other’s services
and are prioritizing customer convenience by aligning slots at
London’s Heathrow airport. From Apr 2014, Delta will have 9
non-stop flights between New York and London. However, the figure
lags 17 daily flights between the same route offered by
American Airlines Group Inc.

(
AAL

) and its partner British Airways.

Currently, the New York-London route is the most lucrative
business opportunity for passenger carriers as executive are
ready to pay high fares for last minute travels. Carriers are
also enhancing air travel experience in the route with Wi-Fi and
flat-bed convertible seats.

Owing to the enhanced presence in U.S. and Europe,
Delta-Virgin passengers will have more flight options from New
York and London. Delta’s improved schedule along with Virgin’s
enhanced flight features is keeping it ahead of rival
United Continental Holdings Inc.

(
UAL

) in terms of market share. Delta’s expanded presence in New York
airports like John F. Kennedy (JFK) and LaGuardia (LGA) is also
helping it to gain a stronger foothold in the transatlantic
route.  

However, post its merger with U.S. Airways, American Airlines
is striving to gain a greater share within the transatlantic
route. American Airlines has renovated its fleet of
The Boeing Co.

‘s (
BA

) 777-300 aircrafts for the route by installing separate cabins
for first and business class passengers along with reclining
seats and power outlets.

America Airlines also gains from British Airways’ extensive
short-haul connectivity within Britain and Europe. Further, U.S.
Airways’ strong corporate customer base in the eastern coast of
U.S. will strengthen America Airlines’ corporate portfolio.

Thus, despite the transatlantic route boosting Delta’s
passenger service revenues from the Atlantic region, the carrier
has lesser market share than American Airlines. We believe Delta
will have to increase its share to counter competition in the
market.

AMER AIRLINES (AAL): Free Stock Analysis
Report

BOEING CO (BA): Free Stock Analysis Report

DELTA AIR LINES (DAL): Free Stock Analysis
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UNITED CONT HLD (UAL): Free Stock Analysis
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To read this article on Zacks.com click here.

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(WFRV) – Delta Airlines is adding another nonstop flight from Green Bay to Atlanta. 

The company says the additions comes because of strong demand for their nonstop flight service, as well as sold out flights. The new service will depart later in the afternoon, as opposed to the original flight, which departs in the early morning.

• Courtesy SweetWater Brewing

Passengers flying from Atlanta to New York City can finally enjoy a craft beer. On Thursday, SweetWater Brewing Company announced it’s partnering with Delta Airlines to send one of its beers 30,000 feet into the air along with the usual suspects (Corona, Heineken, Miller Lite, and Blue Moon). Starting tomorrow (April 1), SweetWater’s flagship brew, 420 Extra Pale Ale, will be available in its recently released can form on Delta’s 34 daily flights between Hartsfield-Jackson and New York’s LaGuardia Airport.

SweetWater Director of Marketing Steve Farace says that Delta apparently “had their ear to the ground,” and that when the brewery announced it was buying a canning line, the airline got in touch. In addition to the daily ATL-NYC runs, 420 cans will accompany passengers on trips to Denver from April 7-9, when beer lovers from all over the country are heading to the Craft Brewers Conference in The Mile-High City. That’s it for now, though.

“We’re starting with [these routes] to see how it goes,” Farace says. “Our hope is to grow it from there. We’ll sit back down with the folks at Delta this summer to look at adding other destinations.”

SweetWater, which was recently named the 19th largest craft brewery by volume in the country, will become only the third craft beer brand featured on Delta flights. The airlines East- and West-Coast shuttles stock Sam Adams and Sierra Nevada respectively. Farace is excited to keep the company of such big craft names, but more than that, he likes the local connection between SweetWater and Delta. “It was an organic fit to partner with a hometown airline – local brewery, local airline,” he says. “We don’t have plans to talk to other airlines at the moment.”

What sets digital apart from other media channels like print and television is not just its ability to facilitate a two-way conversation, but its always-on status in the consumers’ lives. Naturally, brands across the world are falling over each other to exploit this connection of the consumers with their gadgets and social media. Creating communication campaigns is one way of doing that. A more effective way is to create, what marketers call, immersive experiences. Here we look at five such immersive digital experiences that have been hailed internationally.

CASHING IN ON THE USER GENERATED CONTENT MANIA
For Lay’s the task of launching four new flavours of potato chips in China was proving to be tricky. Lays needed to kick-start sales quickly, so the need was to craft communication that built immediate awareness and preference. Lays already had a global marketing campaign, “Do us a Flavor,” but this idea could not be translated for the China market.

Brand: Lays
Agency: Razorfish
Digital case: Who’s Your Flavorite

Using local slang and social references, Razorfish morphed an irrelevant global idea into a consumer-centric multi-screen innovation. The words were juggled around and a new tagline, “Who’s Your Flavorite”, was launched.

User generated content enjoys great popularity in China. This insight was used as the binding thought for the campaign: Webisodes (on Youku) introduced a young daughter and her meddling, matchmaking father as he searched for his ‘Flavorite’, representing each new flavor. Then, responsive scripting allowed consumers to co-create plots and other social content. The campaign was found engaging enough for the co-creation to continue for three months.

A CASE FOR SEAMLESS EXPERIENCE
Constant interactions with the consumers result in a wealth of information that can be used effectively to drive better customer experiences. To this end, Delta Airlines has launched a programme to offer its customers a ‘holistic connect’ across its digital channels to give them control over every aspect of their journey.

Brand: Delta Airlines
Agency: Razorfish
Digital case: Touch the future of travel

The airline has kiosks branded “Touch the Future of Travel” at travel agent outlets and certain airports in the US. Users can search by mood, selecting word tiles that describe their ideal vacation, which results in an array of destination possibilities. Another area of focus is a reinvention of Delta.com and the shopping experience. Most customers turn to the website first for researching and booking travel. The redesign was aimed to give a more retail-like flow, where customers can select flights, select or upgrade their seats, add hotels/cars for their trip, and check out through a simple step by step process.

Delta is also creating a personalised information centre on its corporate website for customers to manage their travel plans and loyalty programme memberships in one dashboard-style view. This section allows customers to set their travel preferences, view and keep track of their SkyMiles accounts, and save and manage payment preferences. This area acts as a “home base” for the customer’s entire relationship with Delta.

Delta also ensures customers can manage all their personal travel data and access their ‘home base’ from any device. The airline is rolling out these features and functions across all its digital touch-points.

CONVERTING INTANGIBLE EMOTIONS INTO TANGIBLE PROPERTIES
X Games is an annual extreme sports (like skateboarding, snowboarding, biking etc) event held in the US. A small section of the total viewers watch these events live; about 99 per cent experience them on their screens. The challenge was to create an atmosphere, a sense of heady rush, for this huge digital viewership. The answer was found in the “HypeMeter”.

The HypeMeter is a real-time interactive engine (live during X Games events). Simply put, the HypeMeter measures multiple input sources like Twitter velocity, Facebook share counts, phone shaking, and tablet gaming real time. The meter then weighs these inputs according to a predetermined formula, and then outputs a score from 1 to 100. This result is then broadcast at determined intervals to all X Games digital properties.

Brand: ESPN X Games
Agency: Sapient Nitro
Digital case: HypeMeter

HypeMeter scores are important in both live and catalogued contexts. When live, a fan can reference the total impact at any given moment, which provides the user a new kind of real-time context. In the catalogued state, the HypeMeter scores are used to populate a cumulative “hype chart,” which builds through an X Games event to create an interactive graphic that visualises key moments as peaks in the line chart.

HypeMeter utilises the second screen effectively, ensuring attention isn’t diverted from the sport when the content is live and transforms the way fans interact with the sport. ESPN has patented this property, using it for other events too. As Sapient Nitro puts it, the HypeMeter has captured the intangible emotion of excitement and converted it into a tangible media of record.

MAKING TRAVEL EXPERIENCES INTERACTIVE
To make Florida a hot destination for globe trotters, Visit Florida, the official tourism website of the state, has undergone a series of upgrades. Visit Florida’s new site embraces many of today’s web design trends, such as a Pinterest-style grid-based layout, consumer-centric navigation with an intuitive user-friendly content flow, inspirational travel themes that allow users to customise their search through BuzzFeed-like labeling, and a responsive design that let the site adjust to whatever platform users may choose.

Since the entire communication projects Florida as an “epic family holiday destination”, a game-based platform was created to help visitors to the website plan their holidays and tinker with the itineraries.

Brand: Florida
Agency: Sapient Nitro
Digital case: Visit Florida

Similarly, a mobile web map was created to highlight attractions in the region, that can be viewed on the go, putting information at the traveller’s fingertips. Visitors were encouraged to share their Florida stories through Facebook, Instagram and Pinterest.

SALT LAKE CITY — An airline pilot was convicted this week of two counts of abusive sexual contact for groping a 14-year-old girl while he was a passenger on a flight from Detroit to Salt Lake City last year.

Michael Pascal, who has homes in Park City, Utah, and Texas, was found guilty Thursday by a jury after a three-day trial in U.S. District Court in Salt Lake City.

Michael Pascal, seen here in a police photo, was found guilty Thursday of two counts of sexual contact by a jury after a three-day trial in U.S. District Court in Salt Lake City.

The girl told investigators that she woke up from a nap on an Oct. 26 Delta Airlines flight and found Pascal’s hand under her, gripping her buttocks. She was sitting next to a window, and Pascal was in the middle seat.

Pascal, 45, who worked at the time as a pilot for a regional airline carrier that contracts with Delta, told investigators he fell asleep with his hands in his lap and doesn’t know how one ended up underneath the girl.

He’s scheduled to be sentenced July 29 and could face up to five years in prison.

The girl told authorities she elbowed Pascal after waking up with his hand underneath her and said, “What the hell are you doing?” court documents show.

She says Pascal pulled his hand out from under her and said, “I’m sorry, I’m sorry, I was asleep, I have to use the bathroom.”

She said the armrest that she had pushed down was in the upright position. Pascal said he pulled up the armrest between him and the girl because the man on the other side of him was taking up a lot of room, according to documents.

The girl, who was flying alone, told flight attendants what happened and changed seats. She maintained Pascal was “clearly awake” and put some of his body on her.

Pascal’s attorney, Rhome Zabriskie, has said his client was in shock about being charged. He has a teenage daughter of his own, Zabriskie said, and any touching that occurred was inadvertent.

It took the jury a couple of hours to reach the verdict.