Whether we like it or not — and we don’t, particularly — selling off naming rights to corporations has become a fairly common strategy for financing the construction of public sports venues without putting the full burden on taxpayers or the sports team. Typically, the deal is struck before the venue is built, so that fans get used to the idea of, say, the Banc of California Stadium (built on the former site of the Los Angeles Memorial Sports Arena) from the start. It’s an international phenomenon as well. You think United Airlines Memorial Coliseum sounds funny? Try the Mitsubishi Forklift Stadion, a stadium in the Netherlands.