Marijuana sellers undeterred by threat of federal prosecution

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The number of Americans who are in favor of legalizing marijuana continues to increase. A new Pew Research Survey says 6 out of 10 Americans now support the measure.
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DENVER — Defiant marijuana entrepreneurs and investors are shrugging off threats of heightened federal prosecution and placing their faith in state lawmakers and a growing belief their industry is too big and popular to shut down.

Attorney General Jeff Sessions sowed confusion into the legal cannabis industry Thursday when he rescinded a series of Obama-era legal memos that had widely been interpreted as giving state-licensed marijuana businesses a pass from federal prosecutors.

But after their initial shock, cannabis entrepreneurs reminded themselves their industry had been — and remains — entirely illegal at the federal level, and forged ahead with growth plans.

“We’re tired of living in fear,” said Jessica Lilga, who runs a marijuana-distribution company in Oakland, Calif. “I’m not afraid. And I’m pushing forward.”

Colorado, which legalized marijuana in 2014, has about 35,000 people working in the legal marijuana industry, which generated more than $226 million in state-level taxes last year. California, which launched sales Jan. 1, could generate $300 million to $500 million in marijuana taxes this year, cannabis analytics firm New Frontier Data estimates.  

Those numbers are likely to grow. Marijuana entrepreneurs are betting big on the future of their industry, pouring hundreds of millions of dollars into greenhouses and lighting systems, and renting processing warehouses and retail space to sell pot to eager customers.

Lilga said California has invested too much time and energy into its legal marijuana marketplace, which opened Monday, to be deterred by some politicians in far-off Washington, D.C. California, like other states where voters approved recreational pot, has created a comprehensive framework to track and tax every marijuana plant grown and sold under its new law, and ordered cannabis business owners to pay tens of thousands of dollars for licenses.

“You’re either all in or you’re all out. And I’m all in,” Lilga said. “I just can’t believe they’d put me in jail. We’re too far along in the social acceptance scale.”

A recent Gallup poll found 64% of Americans support making marijuana legal for adults. Lawmakers from both parties have thrown their support behind legalization and decriminalization. And court victories have bolstered the cause.

Eight states, including California and Colorado, have legalized recreational marijuana and 30 states have approved some form of medical cannabis. 

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