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that United first teased this past August.
Those new colors have already started to make it onto some of United’s updated cabin interiors, such as with the company’s new international-style “Premium Plus” seats.
Now, they’ll also be on bold display as United unveils the uniforms that have been in the works for more than a year, with fashion designer Tracy Reese and retailers Brooks Brothers and Carhartt working behind the scenes to craft the look and newly designed pieces.
“United should stand toe-to-toe with any global airline in terms in of how good their employees look and the quality of their uniforms,” Reese said to USA TODAY’s Today in the Sky blog.
“We wanted them to be proud of what they’re wearing, but I also I didn’t want to be cookie-cutter like the typical uniforms that are out there,” Brooks Brothers designer Brian Lane added about the challenge of perfecting the new look.
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He said it was important to present workers with something that would give them an emotional lift.
“When you get on the plane, they’re the first people you see,” Lane said. “They want to express their pride and their uniform to the customer who comes in. Because at the end of the day, flying is still something special.”
The new designs for flight attendants and customer-service agents will feature some of the most sweeping changes to United’s current color scheme, which is heavy on neutral blues and grays. (see photos above)
A purple-hued dress accented with a curving light-blue stripe will be among the options for female attendants. Purplish “Atlantic Amethyst” ties are among the accessories for male attendants. Customer service uniforms will include United’s signature “Rhapsody Blue” as the main color, but they also have pops of United’s bright teal-like color dubbed “Pacific Blue.”
The uniforms will be worn by all of United’s customer-facing staff – everyone from pilots and flight attendants to airport gate agents and ramp workers.
TODAY IN THE SKY: First look: United shows off its first Boeing 787-10 Dreamliner (uniform story continues below)